Our rope granules become shopping baskets

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We recycle rope from fisheries and aquaculture. At our facility, the rope is sorted, washed and shredded before it is melted down and turned into plastic granulate (small plastic balls). The plastic granules are then sent to Nopla in Leksvik, which uses them in the production of shopping baskets for KIWI.

We're delighted to be working with Nopla, who are leading the way and making a real commitment to manufacturing with recycled materials.

- Creating high-quality, environmentally friendly products in recycled plastic requires a lot of trial and error. It requires a willingness to explore possibilities, experiment and risk spending a lot of time finding solutions that are at least as good as today's alternative products. And which also have at least as good qualities, but are just much more environmentally friendly," explains Morten Sandaas, Chairman of the Board and owner of Nopla .

– We are always looking for ways to improve. Phasing in shopping carts made from recycled plastic from the ocean is about ambition and the desire to leave no stone unturned to become environmentally friendly and sustainable where we can, says Jan Eilif Johansen, store development manager at KIWI .

Read the full article here about Nopla and KIWI's collaboration to reduce the environmental impact of grocery retail.

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